The Ministry of Information and Media has reaffirmed its commitment to promoting public communication and government services through its participation in this year’s Zambia Agricultural and Commercial Show. The Ministry’s exhibition stand attracted high-profile visitors, highlighting the important role that information and media institutions play in national development. During the event, senior government officials toured the stand to gain insight into the Ministry’s work and the wide range of services it provides to citizens across the country. Their visit underscored the significance of effective communication in supporting Zambia’s social and economic progress. As the annual show continues to bring together exhibitors from different sectors, the Ministry is using the opportunity to engage directly with members of the public while demonstrating its contribution to the nation’s development agenda.
Among the distinguished visitors welcomed to the Ministry’s exhibition stand were Independent Broadcasting Authority Director General Mr. Webster Malido, the Ministry’s Director for Press and Media Development Mr. Morden Mayembe, Zambia News and Information Services Director Ms. Loyce Saili, Independent Broadcasting Authority Director of Standards, Licensing and Compliance Mr. Eustace Nkandu, and Zambia National Broadcasting Corporation Acting Director General Mr. Reuben Kajokoto. Their presence reflected the strong collaboration between Zambia’s major media and communication institutions. The visit also provided an opportunity for discussions about the continued growth of the country’s broadcasting, information and public communication sectors. Such engagements are essential for strengthening partnerships that support transparency, access to information and professional media standards. By visiting the exhibition stand, the officials were able to appreciate how the Ministry continues to expand its services while promoting awareness of its mandate among the public.
The Ministry’s exhibition stand has become one of the attractions at this year’s Zambia Agricultural and Commercial Show, inviting visitors to learn more about the many services available to individuals, businesses and institutions. Members of the public are encouraged to explore the stand and interact with Ministry representatives who are available to answer questions and provide valuable information. The exhibition highlights the Ministry’s work in public information dissemination, media development and communication initiatives that support government programmes. Visitors also have the opportunity to gain a better understanding of the role played by different departments and agencies operating under the Ministry’s leadership. This direct engagement helps bridge the gap between government institutions and citizens by making information more accessible and easier to understand.
The Zambia Agricultural and Commercial Show continues to serve as one of the country’s most important platforms for showcasing innovation, investment opportunities and collaboration across multiple industries. This year’s theme, “Fostering Trade and Investment,” reflects Zambia’s broader commitment to stimulating economic growth through partnerships, entrepreneurship and sustainable development. Government ministries, private sector organisations, educational institutions and development partners have all gathered to present products, services and initiatives that contribute to national progress. The Ministry of Information and Media’s participation demonstrates that effective communication remains a key pillar in achieving these national objectives. By sharing information and engaging directly with stakeholders, the Ministry helps create greater awareness of government programmes that support trade, investment and economic transformation.
The recognition received by the Ministry’s exhibition stand further highlights the quality of its presentation and its commitment to delivering meaningful public engagement. An award-winning stand not only reflects excellence in exhibition design but also showcases the Ministry’s dedication to educating visitors about its work and responsibilities. Through interactive displays, informative presentations and direct conversations with officials, attendees can gain valuable insights into how the Ministry supports communication, media regulation and public access to information. Such initiatives strengthen public confidence while encouraging greater participation in national development efforts. They also demonstrate how government institutions can use public exhibitions to build stronger relationships with communities and stakeholders.
The Ministry of Information and Media’s presence at the Zambia Agricultural and Commercial Show represents more than a simple exhibition. It reflects an ongoing commitment to openness, collaboration and public service by bringing government closer to the people it serves. The visit by senior officials from the Independent Broadcasting Authority, Zambia News and Information Services, the Zambia National Broadcasting Corporation and the Ministry itself further reinforces the importance of cooperation within Zambia’s information and media sector. As visitors continue to explore the award-winning exhibition stand, they have the opportunity to discover valuable services and learn how the Ministry contributes to national development. The event stands as another example of how strategic public engagement, supported by strong institutional partnerships, can promote informed citizens while advancing the country’s vision of fostering trade and investment.