Information and Media Permanent Secretary Mr Thabo Kawana visited Mpika District in Muchinga Province yesterday in a high-level engagement that brought together media stakeholders and government officials. He was accompanied by Independent Broadcasting Authority Director General Mr Webster Malido during the visit, which focused on strengthening cooperation between government and the media sector. The discussions placed strong emphasis on media freedom, professional standards, and the role of broadcasting in national development. The engagement also highlighted the importance of responsible journalism in shaping public understanding and maintaining national unity. The visit formed part of ongoing efforts to improve communication between regulatory bodies, government institutions, and media houses across Zambia.
During the engagement, Mr Kawana reaffirmed government’s commitment to promoting media freedom across the country, stating that a free press remains essential to strengthening democracy. He noted that government recognises the important role played by media houses in informing citizens and contributing to national development. He added that media organisations are currently operating with greater freedom than ever before under the current administration. According to him, this openness reflects a deliberate policy direction aimed at supporting transparency and accountability. He encouraged media practitioners to continue using their platforms to inform the public in a balanced and constructive manner.
At the same time, the Permanent Secretary stressed that media freedom must be matched with responsibility and professionalism. He urged journalists and broadcasters to verify information before publication to avoid spreading inaccuracies that could mislead the public. He explained that the media holds significant influence over public opinion and must therefore exercise care when reporting on sensitive issues. He further emphasized that accurate and timely information supports citizens in making informed decisions on matters that affect their daily lives. He warned that irresponsible reporting can undermine trust and create unnecessary tension within communities.
Mr Kawana also stated that under the current administration, no radio station has been closed due to political interference or selfish interests. He described this as a positive development that demonstrates government’s respect for editorial independence and freedom of expression. He added that this environment should encourage media institutions to operate with confidence while still adhering to professional ethics. However, he cautioned that government will not tolerate any media house that publishes content capable of dividing the nation or causing public disorder. He called on all practitioners to uphold the highest standards of journalistic conduct in their daily work.
The Permanent Secretary further commended Yusufu Catholic Radio in Mpika for being recognised by the Independent Broadcasting Authority as the best newcomer in Muchinga Province. He attributed the achievement to the station’s professionalism, commitment to community service, and consistent delivery of credible information. He encouraged other radio stations in the region to emulate Yusufu Catholic Radio by strengthening their editorial standards and community engagement. He also challenged the award-winning station not to become complacent, but to continue improving its output and expanding its impact. He noted that sustained excellence in broadcasting requires continuous effort and strong teamwork.
Yusufu Catholic Radio Station Manager Father Reymond Mulenga expressed gratitude to government and the Independent Broadcasting Authority for the recognition. He described the award as a major motivation for staff and a strong validation of their collective efforts since the station began operations. He explained that achieving such recognition requires dedication, coordination, and commitment from the entire team. He added that despite the station being only two years old, the award demonstrates significant progress and growth in a short period. He further stated that the recognition will inspire staff to continue delivering credible and community-focused programming to the people of Muchinga Province.
Mpika District Commissioner Mr David Siame also addressed the gathering and urged both private and public media houses to avoid being used by politicians to spread divisive content. He emphasized the need for media practitioners to remain neutral and to prioritise national unity in their programming. He noted that the media plays a powerful role in shaping public discourse and must therefore act responsibly at all times. He encouraged journalists to focus on content that promotes peace, development, and cohesion among communities. His remarks reinforced the broader message of professionalism and unity that defined the engagement in Mpika.
The visit concluded with a shared understanding between government officials, regulators, and media practitioners on the importance of balancing freedom with responsibility. Stakeholders agreed that a strong and ethical media sector is essential for national progress and democratic governance. The engagement in Mpika highlighted both the achievements and expectations within Zambia’s media landscape. It also reinforced the need for continued collaboration to ensure that broadcasting services remain credible, fair, and development-oriented.