Minister of Information and Media and Chief Government Spokesperson, Cornelius Mweetwa, has called on the media to maintain truth, professionalism, and ethical standards as Zambia approaches the August 13, 2026 general elections. Speaking at a media training workshop on election coverage held at Mambushi Bush Lodge in Choma, he highlighted the risks posed by misinformation, disinformation, and inflammatory content, particularly in the age of artificial intelligence. The Minister stressed that inaccurate reporting can polarize communities and undermine democratic processes, making responsible journalism more critical than ever. The workshop, organized by the Independent Broadcasting Authority (IBA), brought together over 50 media practitioners from all ten provinces, emphasizing the nationwide importance of accurate election coverage. Mweetwa described the training as timely and crucial, noting that the media shapes public perception before, during, and after elections.
During the session, Minister Mweetwa outlined measures to enhance the authenticity of government communications, stating that future statements from his office will be accompanied by video or audio recordings. He emphasized that such measures are intended to build trust, ensure transparency, and reduce the spread of unverified information. The Minister also reaffirmed the government’s commitment to media freedom, noting notable improvements in recent years, and assured journalists of a safe and secure working environment free from harassment or intimidation. He encouraged media houses to amplify diverse voices, including those of women, youth, persons with disabilities, and marginalized communities, in order to provide a comprehensive perspective of Zambia’s electoral landscape. The Minister emphasized that balanced reporting is essential for a healthy democracy, and that journalists play a vital role in informing citizens and promoting civic participation.
IBA Director General, Webster Malido, underscored the importance of the workshop in enhancing professionalism among media practitioners, particularly in the context of election reporting. He stated that the Authority is working to ensure broadcasters are equipped with the skills and knowledge necessary to provide accurate, balanced, and responsible coverage. Malido also announced plans to launch a complaints portal to strengthen engagement between the public and broadcasters, allowing citizens to report concerns about content and hold media organizations accountable. This initiative is expected to improve transparency, foster public trust, and encourage ethical practices across Zambia’s media landscape. By providing both training and platforms for accountability, the IBA aims to reinforce high standards of journalism that support informed citizenry.
The training workshop serves as a reminder of the pivotal role media plays in a democratic society, particularly during election periods. Minister Mweetwa’s guidance and the IBA’s initiatives reflect a concerted effort to ensure that Zambia’s upcoming elections are covered accurately and responsibly, minimizing the risks of misinformation. Journalists are encouraged to approach election reporting with integrity, professionalism, and a commitment to inclusive representation. By prioritizing fact-based reporting and amplifying diverse perspectives, the media can strengthen democratic processes and foster informed decision-making among voters. As the nation prepares for the 2026 general elections, ethical journalism will remain a cornerstone in sustaining public trust and supporting a transparent, credible electoral process.