Zambia joined the global community in observing World Consumer Rights Day 2026, hosting a national event in Kabwe under the theme “Safe Products, Confident Consumers.” The event underscored the government’s focus on consumer protection as a key factor in building public trust in the market. Minister of Commerce, Trade and Industry, Hon. Chipoka Mulenga, MP, emphasized that confidence in products and services is essential for economic participation and overall market stability. Hosting the event in Kabwe reflected the government’s commitment to decentralizing national programmes and ensuring that communities beyond Lusaka are well-informed about their consumer rights. The gathering created a platform for dialogue between local businesses, consumers, and regulatory institutions, enhancing awareness of safety standards and fair market practices.
Hon. Mulenga highlighted that consumers are the backbone of every economy and that their confidence in the safety and quality of goods directly affects economic activity. He stressed that maintaining this confidence requires strong regulatory frameworks, effective enforcement, and responsible business conduct. Institutions such as the Competition and Consumer Protection Commission (CCPC), the Zambia Compulsory Standards Agency (ZCSA), and the Zambia Bureau of Standards (ZABS) were recognized for their critical role in ensuring products meet safety and quality standards. Businesses were urged to operate with integrity, comply with regulations, and prioritize consumer protection in all operations. The minister further reminded the public that consumers must remain vigilant, seek accurate product information, and report unsafe or substandard goods, reinforcing the idea that an informed consumer is a protected consumer.
The speech delivered on behalf of Hon. Mulenga by the Permanent Secretary in charge of Commerce and Trade, Mrs. Lillian S. Bwalya, emphasized the collective responsibility required to build consumer confidence. The national organizing committee, composed of government institutions, regulatory agencies, and private sector stakeholders, was praised for its comprehensive approach in preparing for the commemoration. Activities included media briefings, public sensitization campaigns, school programmes, exhibitions, and panel discussions, all designed to strengthen consumer awareness and protection. These initiatives reinforced the importance of collaboration between the government, businesses, and consumers to maintain a safe and trustworthy marketplace.
World Consumer Rights Day 2026 in Zambia served as a reminder that consumer protection is central to economic development and social trust. The event highlighted that safe products, responsible businesses, and informed consumers create a cycle of confidence that benefits the entire economy. By ensuring compliance with regulatory standards and encouraging vigilance among consumers, Zambia continues to strengthen its marketplace. The government’s commitment to decentralization, education, and active enforcement of safety regulations reflects a long-term strategy to protect consumer interests nationwide. As businesses, regulators, and citizens work together, the focus remains clear: products must be safe, companies accountable, and consumers confident in the choices they make.