The Ministry of Commerce, Trade and Industry, under the leadership of Hon. Chipoka Mulenga, MP, has officially launched the media countdown to Zambia’s 29th Annual Marketing Conference, Elective AGM, and Awards Gala Dinner. The event underscores the critical role marketing plays in driving the nation’s economic development. Speaking at the launch, Minister Mulenga highlighted that marketing professionals do more than promote products; they shape public perception, build brands, and enhance competitiveness. He emphasized that this year’s conference theme, “Redefining Marketing’s Role in Zambia’s Economic Development,” aligns with the strategic goal of bridging policy initiatives with tangible prosperity for businesses and citizens alike. The launch reinforces the government’s vision to cultivate a resilient, diversified, and globally competitive economy.
The conference, scheduled for 27th to 29th May in Livingstone, is designed to position Zambia as a sophisticated marketer of value-added goods and services. Minister Mulenga stressed that businesses must embrace market intelligence, digital transformation, innovation, branding, and strategic partnerships to thrive in the African Continental Free Trade Area (AfCFTA). These areas are critical for enhancing competitiveness and expanding access to regional and international markets. The Minister’s speech, delivered on his behalf by Permanent Secretary in-charge of Trade and Commerce, Mrs. Lillian S. Bwalya, highlighted the need for marketing to evolve beyond traditional promotion into a strategic instrument for economic growth. The initiative also encourages businesses to view marketing as a long-term investment that drives revenue and strengthens market presence.
The Zambia Institute of Marketing has received commendation for its leadership in advancing professional standards within the marketing sector. Through its programs and initiatives, the institute has elevated knowledge, promoted best practices, and fostered innovation among marketing practitioners. The Ministry of Commerce, Trade and Industry continues to focus on removing structural barriers to market access, enhancing consumer protection frameworks, and supporting the competitiveness of small and medium enterprises (SMEs). By strengthening these areas, the ministry aims to ensure a business environment conducive to investment, innovation, and sustainable growth. The Annual Marketing Conference serves as a strategic platform where stakeholders can exchange ideas, form partnerships, and develop strategies that are future-ready.
The event in Livingstone is expected to bring together a diverse mix of marketing professionals, policymakers, industry leaders, and innovators. Participants will engage in discussions that explore emerging trends, digital marketing strategies, and approaches to building strong brands capable of competing both locally and globally. Minister Mulenga underscored that marketing is not only a tool for communication but a critical driver of economic performance. He encouraged businesses and professionals to actively participate in the conference to gain insights, expand networks, and align marketing strategies with national economic priorities. By integrating marketing into broader economic planning, Zambia can strengthen its position in regional trade and accelerate economic diversification.
The 29th Annual Marketing Conference represents a pivotal opportunity for Zambia to harness the full potential of marketing as a strategic driver of economic growth. The government, through the Ministry of Commerce, Trade and Industry, is committed to creating an enabling environment for marketers to thrive. The event will provide actionable insights, foster collaboration, and promote innovation across industries. Stakeholders are invited to engage fully, recognizing that marketing is a core investment in shaping perceptions, building competitiveness, and driving prosperity. As Zambia positions itself for greater participation in regional and global markets, the conference underscores that effective marketing is central to sustainable economic development.