The 2026 Zambia Travel Exposition (ZATEX) has placed Zambia’s tourism sector in the spotlight as Government and industry stakeholders continue to showcase progress, investment potential and long-term growth strategies. On 5 June 2026, the Vice President of the Republic of Zambia delivered a key national message on behalf of the President during the official opening of the event. The address highlighted tourism as a central driver of economic transformation and national development. The event brought together exhibitors, investors and tourism partners committed to expanding Zambia’s global tourism footprint. It also reinforced the country’s ambition to strengthen its position as a leading destination in Southern Africa.
The Government of the Republic of Zambia reaffirmed its commitment to positioning tourism as a key pillar of economic transformation under the Eighth National Development Plan (8NDP). This commitment was communicated on behalf of Hakainde Hichilema during the opening of ZATEX 2026. The message emphasized tourism as a practical tool for economic diversification and job creation across multiple sectors. It also highlighted how tourism supports rural development by linking communities to value chains such as hospitality, transport and cultural services. The Government stressed that sustained investment in tourism infrastructure and marketing remains essential for long term national growth.
Recent sector performance figures shared during the exposition reflect steady growth in both international and domestic tourism. International tourist arrivals increased from over 2.2 million in 2024 to 2.3 million in 2025, showing continued global interest in Zambia as a destination. Domestic tourism also recorded strong momentum, with more than 562,000 visitors exploring national parks, museums and heritage sites. These numbers demonstrate rising local participation in tourism activities and growing awareness of Zambia’s cultural and natural assets. The data also signals improved accessibility and improved coordination within the tourism value chain.
The growth of the sector has been attributed to strong collaboration between Government institutions, private sector operators, local communities and development partners. Stakeholders have worked together to improve service delivery, promote investment opportunities and enhance destination branding. Community participation has played a key role in conservation efforts and in delivering authentic cultural tourism experiences. Private sector investment has supported expansion in accommodation, travel services and eco-tourism initiatives. This collaborative approach continues to strengthen Zambia’s competitiveness in regional and international tourism markets.
During the opening of Zambia Travel Exposition 2026, the Vice President of the Republic of W.K. Mutale Nalumango delivered a message emphasizing the importance of sustained cooperation and investment in the tourism sector. The address encouraged exhibitors, investors and stakeholders to continue building partnerships that unlock the full potential of Zambia’s tourism industry. The exposition served as a platform to showcase Zambia’s natural landscapes, cultural heritage and emerging investment opportunities. It also reinforced the Government’s commitment to creating an enabling environment that attracts both domestic and international visitors. The event highlighted tourism as a strategic sector capable of contributing significantly to economic resilience.
Zambia’s tourism outlook continues to show strong potential for expansion as the country leverages its unique attractions and improving infrastructure. The combination of policy support, private sector participation and community engagement is expected to drive further growth in visitor numbers and tourism revenue. The emphasis on sustainability ensures that natural and cultural assets are preserved while still generating economic value. Continued investment in marketing, transport connectivity and hospitality services will be critical in maintaining momentum. With coordinated efforts across all stakeholders, Zambia is positioned to strengthen its reputation as a competitive and attractive tourism destination in Africa.