Zambia welcomed Ms. Shaikha Nasser AlNuwais, Secretary-General Elect of UN Tourism, for a courtesy visit at State House today. President Hakainde Hichilema congratulated her on her election, noting Zambia’s proud support for her candidacy. The visit underscores the importance of strategic partnerships in advancing the tourism sector, a key driver of Zambia’s economy.
Tourism contributes significantly to Zambia’s growth, offering opportunities for job creation, rural development, and inclusive economic progress. The meeting focused on areas of potential collaboration, including skills training, destination marketing, and tourism infrastructure development. Strengthening these areas will enhance Zambia’s competitiveness and position the country as a premier sustainable tourism destination.
President Hichilema emphasized the need to invest in people, promote Zambia’s natural and cultural heritage, and improve accessibility and infrastructure. Strategic collaboration with UN Tourism is expected to unlock the full potential of the sector, benefiting not only Zambia but also the wider region and the African continent.
The visit marks a step forward in Zambia’s efforts to expand its tourism footprint, attract investment, and drive sustainable growth across communities. By leveraging international expertise and partnerships, Zambia aims to strengthen its position in global tourism markets while ensuring benefits reach local populations.