The Ministry of Information and Media in Zambia has been awarded third prize in the Community Champion Award category during the Africa Public Service Day commemoration. The recognition highlights the Ministry’s growing role in improving public communication and strengthening engagement between Government and citizens. The ceremony brought together public service institutions, development partners and stakeholders from across the continent to celebrate excellence in service delivery. The award reflects the increasing importance placed on effective information systems within the public sector. It also demonstrates how communication services contribute directly to national development goals.
The Community Champion Award category recognises institutions that show strong public engagement and deliver meaningful impact at community level. The Ministry of Information and Media was acknowledged for its efforts in ensuring citizens have access to timely, accurate and reliable information. Its work supports transparency in governance by connecting Government programmes and policies with the public. The Ministry attributed the achievement to widespread public participation, especially those who supported its nomination and voting process. The recognition reinforces the role of citizens in shaping how public institutions are evaluated and appreciated.
The Ministry continues to focus on strengthening communication systems and expanding access to media services across Zambia. Ongoing initiatives include the modernisation of digital platforms, enhancement of public broadcasting services and improved outreach to both rural and urban communities. These efforts aim to ensure that information reaches citizens in a clear and timely manner. The Ministry also maintains a strong emphasis on professionalism, accountability and efficiency in service delivery. This approach is intended to build trust between Government institutions and the public through consistent and reliable communication.
The award also highlights the broader importance of information institutions in supporting national development. Effective communication enables public awareness, strengthens civic participation and improves access to essential Government services. The Ministry has continued to prioritise innovation as media consumption patterns evolve across different platforms. It has also recognised the need to adapt to changing technologies in order to remain effective and relevant. The achievement serves as a reflection of ongoing efforts to improve service delivery within the information sector.
The Ministry of Information and Media expressed appreciation to all stakeholders who contributed to the recognition, including members of the public who participated in the voting process. It reaffirmed its commitment to maintaining high standards in delivering information and media services to the people of Zambia. The award at the Africa Public Service Day commemoration is seen as an important milestone in the Ministry’s continued development. It also aligns with broader national efforts to strengthen public service institutions and improve governance outcomes. The Ministry indicated that it will continue working towards a more informed and connected society supported by reliable communication systems.